Daniel Elfen brings over 20 years of experience in multinational companies and consumer goods industry, driving innovation & transformation from leadership positions.
As CEO of Philip Morris International in Israel, Daniel led the organization through its internal and external transformation leveraging breakthrough product innovation combined with consumer-journey focus.
Thanks to his understanding of the Israeli technology ecosystem, Daniel designed and launched an Innovation Outpost for Philip Morris International in Tel Aviv in 2017. Prior to that, Daniel led Philip Morris’ market in Bulgaria and was the CFO of the group’s Madrid-based market cluster.
Aside from his corporate endeavors, Daniel experienced start-up leadership and strategic management consulting at Andersen.Daniel is a passionate angel investor in Israeli startups and holds an MBA from INSEAD (France/Singapore), a BSc in Management & Economics from HEC Business School (University of Lausanne, Switzerland), and is a Chartered Financial Analyst (CFA Institute, USA).